Founder Directory
ProductsDirectoryMapAbout

β€” online

β˜… Star
← Find founders

Natalie Plotnikova

@__plotnikova Β· San Francisco, CA

Founder DNA

The Builder Navigating Growth

Natalie Plotnikova is tackling the transition from nonstop shipping to scaling Trender.

BuildingInPublicGrowthProductDevelopment

Based in San Francisco, Natalie Plotnikova is growing Trender, a product designed to help generate viral social content and slide carousels. While focusing on growth mode, Plotnikova actively balances marketing loops with the urge to dive back into development.

Working onCraftStyleRoleProductsOwn posts
What the sources establish. Gold means missing.

From Shipping to Scaling

Plotnikova manages the tension between hands-on product creation and marketing tasks by systematizing distribution.

In their wordsUsed to be shipping a lot πŸ‘©β€πŸ’» New challenge: actually growing what I built. Now growing @trndr_app β€” tool that helps create viral content for IG & TikTok

The friendly roast

The Gravity of the Codebase

  • Growth mode lasts right until a new native plugin update drops an excuse to open the editor again.
  • Solving marketing by turning it into another closed-loop software pipeline to tinker with.
Share this roast ↓
Why this fits See the sources behind the portrait

The portrait and roast are playful interpretations of public sources. The factual claims were checked against the saved sources; they are not independent verification.

Working on
productivity
Craft
technical
Building style
Not yet known
Founding role
solo

Categories are model inferences. β€œNot yet known” means the sources do not establish a category.

Saved post

Saved post

SF tech week is coming up! What’s the one event you’re most excited about?
View source β†—
Saved post

Saved post

trying to stay in growth mode, but native plugins, modes.. every update gives me an excuse to go back to building. who feels the same way?
View source β†—
Saved post

Saved post

I'm building a closed loop SEO/GEO workflow for Trender. The goal: help people find the product through Google and ai answers. The way it’s going to work: Research β†’ articles β†’ publishing β†’ indexing β†’ results β†’ analytics and revisions for the next round of articles I'll
View source β†—
Saved bio

Saved bio

{"bio":"Used to be shipping a lot πŸ‘©β€πŸ’»\nNew challenge: actually growing what I built. Now growing @trndr_app β€” tool that helps create viral content for IG & TikTok","handle":"__plotnikova","location":"San Francisco, CA","name":"Natalie Plotnikova","website":"https://www.trndr.app/"}
View source β†—
Saved post

Saved post

These are screenshots of the same order from different devices - with DoorDash pass and without. One promises $8.36 discount, in reality the pass claimed to provide $4.87. But the final price actually differs by a dollar.
View source β†—
Saved post

Saved post

day 2 of building Trender ai in public. Trender ai is the easiest carousel editor with beautiful templates for those who don't want to spend an hour designing slides. how it works: 1- send it your text, or just the idea you want to write about 2- it writes the copy for you https://t.co/zdPJDuO6dM
View source β†—

Share this Founder DNA

Make someone laugh. Help them find their next connection.

Download image