Advany calculates ad unit economics in public while testing customer acquisition for SaaS.
SaaSIndie HackerMarketingAcquisition
Operating as an indie builder in the SaaS space, Advany documents the gritty early math of paid acquisition. From calculating allowable customer acquisition costs against targeted annual contract values to running first campaigns into defined audiences, they treat marketing experimentation with pragmatic numerical focus.
What the sources establish. Gold means missing.
From Spreadsheet CAC to Live Ads
Testing hypotheses in the ad manager turns theoretical CAC thresholds into active marketing data.
The portrait and roast are playful interpretations of public sources. The factual claims were checked against the saved sources; they are not independent verification.
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Categories are model inferences. “Not yet known” means the sources do not establish a category.
50% seems legit?
My first real ad for this saas. Audience I am targeting is 20k. No lookalike yet.
Opus 5.5 says its a good start https://t.co/8n30QoUP2q
Feels like I am getting closer to cracking Meta ads for a new saas...
With a ACV of at least €1200 (but average of €9k), I currently willing to spend €2400 spend on ads per customer acquired
Thats 1 out of 120 leads if the cost per lead stays at €20
Running @asmartbear https://t.co/Q2gh9scB9t
